To designate the entities which are parties to a transaction and specify a reference meaningful to those entities

To identify the specific type of item maintenance.

To specify pertinent dates and times

To specify additional names or those longer than 35 characters in length

To specify the location of the named party

To specify the geographic place of the named party

To identify a person or office to whom administrative communications should be directed

To identify a party by type of organization, name and code

To transmit identifying numbers and descriptive information as specified by the reference number qualifier

To indicate the type and size characteristics of a retail store

To identify the shelf size of a department or product category within a retail store

To specify product display information for a retail store

To identify the type and number of electronic marketing equipment or programs in a retail store